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Digital Marketing is the utilization of digital channels to promote a product(s) and service(s) to a targeted audience within a local
or international geographical location. Digital marketing involves the use of techniques such as search engine marketing, search engine optimization, content marketing, social media marketing, mobile marketing, email marketing, Pay-Per-Click ads, and other forms or advertising. Digital marketing helps businesses to reach a wider audience through innovative ways to keep customers engaged, show interest in products and services while solving some of the needs of these targeted audience.
Google Ads is the range of advertising capabilities — on Google.com and other Google’s properties, partner sites and apps. These services are designed to help businesses and marketers connect with billions of people who are finding answers through google search by typing specific keywords which will help them find services, solution or products offered by businesses, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.
Example of keywords can be “Best digital marketing agency” “Nearest restaurant” “Gyms nearby” “Schools in my area” etc.
The new Google Ads brand and solution will help businesses of all sizes choose the right solutions for their needs, making it even easier for them to deliver valuable, trustworthy ads and offer the best experiences for existing and potential customers alike.
Social media marketing is a type of digital marketing service offered by digital marketing agencies, this type of marketing leverages on social media networks to help businesses of all sizes achieve their brand goals and objectives such as brand awareness, sales, product or service engagement, re-marketing, massage conversions etc. Advertising on social media involves the use of different strategies for different products and services. Popular social media channels are Facebook, Instagram, LinkedIn, Twitter, Pinterest, Tiktok, VK, Whatsapp, Telegram etc.
Search engine optimization is the process of improving your (Business, government, forum, personal and other forms of website.) website traffic through search engines like Google, Bing, Duckduckgo, Ask.com etc. Search engine optimization does not only increase your website traffic but also helps to improve the quality of your website and its communication processes with computer programmed algorithms. Search Engine optimization mainly targets unpaid traffic (Organic / Natural results) instead of paid traffic. These unpaid traffic may come from video search, blogs, articles, images, academic research, news, etc. Search engine feed off and on based on information provided by individuals and what exactly they are looking for. There different type of search engine optimization practices such as White Hat, Gray Hat & Black Hat SEO.
Marketing strategy is the effort and resource an organization allocates to help promote its products and services across multiple platforms and channels to achieve a competitive market advantage. Some of these advantages includes sales, brand positioning, etc.
Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization.
The distinction between “strategic” and “managerial” marketing is used to distinguish “two phases having different goals and based on different conceptual tools. Strategic marketing mainly concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment.
On the other hand, managerial marketing is focused on the implementation of specific targets.” Marketing strategy is about “lofty visions translated into less lofty and practical goals [while marketing management] is where we start to get our hands dirty and make plans for things to happen.” Marketing strategy is sometimes called higher-order planning because it sets out the broad direction and provides guidance and structure for the marketing program.
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