What is Social Media Marketing?
Social media marketing is the process of creating marketing contents to promote your products or services using different social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Tik Tok etc. These marketing campaigns can be targeted to a general audience or narrowed down to specific audience based on gender, demographics, professions, location, interests, and other web activities. These campaigns are usually paid campaigns.
Benefits of Social Media Marketing
- Increase brand visibility & authority
By publishing frequently on a variety of platforms daily and on a weekly base, you increase your brand visibility and page authority
- Understand your audience
Social media gives you access to detailed data that reveal who is following your brand or company, where they are from, and what they are looking for from you.
- Reach a wider audience
Social media connects your business with users worldwide via platforms like Facebook, Twitter, Instagram, Tik Tok, LinkedIn, etc. You may leverage social media platforms like Pinterest to target certain consumers.
- Take control of your brand’s reputation
Social media allows you to monitor comments, collect feedback about your products and services while engaging your customers closely with quick and automated response options even when you’re offline. Negative and positive feedback comments, reviews and recommendations helps you to understand.
- Improve customer support
Social Media platforms allow customers to inquire about your company through commenting, call to action buttons like click to message, whatsapp, call etc.
Generate leads and boost conversions.
Promoting and sharing your products on social media is a simple way to increase lead generation, conversions, and sales because you’re advertising to people who have chosen to engage with you by following your account.
At Misqom we design social media marketing strategy that suits your business objective. Whether you are looking to grow your followers organically, generate leads, create brand awareness for your business, or show your business to potential customers who are likely to make purchases or recommend your business.
Our Social Media Marketing Plan for Your Business
Below is a list of what you will get in our social media marketing plans for your business or brand
Social Media Statistics
- 97% of digital consumers have used social media in the last month
- 55% of consumers learn about new brands on social
- Over half of the world population uses social media (that’s 4.62 billion people)
- Facebook has 2.936 billion monthly active users
- YouTube’s potential advertising reach is 2.476 billion
- WhatsApp has at least 2 billion monthly active users
- Instagram’s potential advertising reach is 1.440 billion
- TikTok ads reach 1.02 billion