5 tips to crafting compelling email subject lines
what is email subject line?
An email subject line is the text that appears in the subject field of an email message. It is the first thing the recipient sees when they receive the email, and it plays a crucial role in determining whether the recipient will open the email or not. The subject line should be brief, specific, and clear, and should accurately reflect the content of the email. It should also be attention-grabbing and engaging, to encourage the recipient to open the email and read more.
What is a preheader?
An email preheader is the text that appears below or next to the subject line in an email message. It is also sometimes referred to as the “preview text,” as it provides a preview of the content of the email and helps the recipient to decide whether to open the email or not. The preheader is typically a short snippet of text, around 100 characters in length, and is usually drawn from the first few lines of the email body. It should be clear, concise, and engaging, and should complement the subject line to encourage the recipient to open the email.
Why is email subject line important?
The email subject line is an essential part of any email marketing campaign, as it is the first thing the recipient sees when they receive the email. A compelling subject line can help to grab the recipient’s attention and encourage them to open the email, while a weak or uninteresting subject line may cause the email to be ignored or deleted.
5 tips and strategies for crafting compelling email subject lines:
- Keep it short and sweet: The subject line is the first thing the recipient sees, so it’s important to make it as concise and clear as possible. Aim for around 50 characters or less, and avoid using unnecessary words or jargon.
- Be specific and clear: A subject line that accurately describes the content of your email will help the recipient understand the purpose of the message and decide whether to open it. For example, instead of using a vague subject line like “Important update,” try something more specific like “New product launch: XYZ Widget now available.”
- Personalize it: Including the recipient’s name in the subject line can make the email feel more personal and increase the chances that they will open it. For example, instead of using a generic subject line like “Monthly newsletter,” try something like “John, check out our latest news and updates.”
- Use actionable language: Using words like “act now,” “urgent,” or “limited time offer” can create a sense of urgency and encourage the recipient to open the email. For example, instead of using a bland subject line like “Webinar invitation,” try something more compelling like “Don’t miss our upcoming webinar: 5 proven strategies for boosting sales.”
- Avoid spammy language: Using words like “free,” “win,” or “earn money” can trigger spam filters and prevent your email from reaching the recipient’s inbox. Instead, use language that accurately describes the content of your email. For example, instead of using a subject line like “Get rich quick!” try something more honest and informative like “Discover the secrets to financial success.”
In addition to these tips, it’s also important to avoid using all caps in your subject line, as this can come across as shouting and may make the recipient less likely to open the email. Instead, use sentence case or title case to make the subject line easier to read.
Another effective strategy is to use questions in your subject line. Asking a question can be a great way to grab the recipient’s attention and make them curious to find out more. For example, instead of using a subject line like “We’re hiring,” try something more engaging like “Are you looking for a new career opportunity?”
If you’re unsure which subject line will be the most effective, try testing different versions with a small group of recipients to see which one performs the best. This can help you to determine which types of subject lines are most likely to grab the recipient’s attention and encourage them to open the email.
Don’t be afraid to be unique with your subject line. Standing out in a crowded inbox can be a challenge, so try to come up with a subject line that will make your email stand out from the rest. This could be something humorous, thought-provoking, or simply something that catches the recipient’s eye.