What is Social Media Optimization?
Social media optimization (SMO) is the practice of managing and expanding an organization’s online presence and message with the use of social media networks. Social media optimization can be used as a digital marketing tactic to broaden consumer knowledge of new products, services, and build relationships with clients amongst many others uses.
Consider SMO as an opportunity for you to evaluate and improve the things you’ve been doing on social media.
Why do you need to optimize your profiles on social media?
Without optimization across all of your accounts, your social media presence will appear choppy and fragmented, and search engines won’t be able to identify your profiles.
Don’t forget to include your location and hours if you’re local business. Many people use their smartphones to find out this information about a business on the fly, and it’s inconvenient when it’s missing. You may even lose business if someone is looking you up and considering stopping by – but they can’t find your address or hours, so they go elsewhere.
Users who visit your social media pages are most likely trying to figure out who you are and or whether they should follow you. They won’t be able to make that decision unless you provide them with the necessary information.
As a business owner it is important to understand that your business needs to be discovered online, especially for local businesses, optimizing your business social media handles gives you a competitive advantage for consumers to have an understanding of your business and also connect with you. Optimizing social media profiles of your business also helps you grab organic traffic to your website.
Benefits of social media optimization
- Strengthen your online presence
- Increase brand awareness on social media
- Connect and engage with your audience
Staying Current
Example
Benefits of working with Misqom Agency
- Not hiring full time employees
- Focus on your business
- Research and report
Constant updating of content
Access to Specialists
Looking to outsell your competitors?
