What is Search Engine Optimization?
“Search Engine Optimization,” often known as SEO, is the practice of obtaining visitors via unpaid, editorial, or natural search results in search engines. It seeks to raise the position of your website in search results pages. The aim is to improve your website, product or service visibility.
Looking for a way to optimize your website (personal brand/business)?
With hundreds of search terms and hundreds of possible results, there’s sure to be one that meets your needs.
To be on top of your customers’ minds, your business needs to stay on top of search results and rank higher – at all times.
Be the focus in your industry, let your customers see your brand anytime they type a search query related to your brand, your business needs to rank to stay on top of search results all the time.
Search engines operate in three stages: crawling, which is the discovery stage, indexing, which is the filing stage, and ranking, which is the retrieval stage.
How do search engines actually work?
Crawling is the first step. Web crawlers are sent out by search engines to find new pages and record information about them. These web crawlers are also known as ‘spiders’ or ‘robots’. Their goal is to discover new web pages that exist, as well as to check the content on pages they’ve previously visited to see if it has changed or been updated.
Indexing process comes next. A search engine decides whether or not to use the content it has crawled during the indexing process. A search engine will include a crawled web page in its index if it determines that it is worthy. At the end of the ranking process, this index is used. A web page or other piece of material that has been indexed is filed and saved in a database so that it can be retrieved later. Most online pages that contain unique and valuable content are placed into the index. A website could be excluded from the index if:
- The page or domain lacked inbound links
- It couldn’t be crawled
- Its content is considered duplicate
- Its content is considered low value or spammy
Ranking comes as the third and ultimately most crucial phase. Only once crawling and indexing are finished can ranking take place. Your website can be ranked once a search engine has crawled and indexed it.
More than 150 ranking factors are used by search engines to categorize and rank content, and they all fall under one of the three SEO pillars: technical, on-page, or off-page optimization.
For each query, search engines like Google utilize an algorithm or set of rules to decide which pages to display. To decide the rankings of their SERPs, these algorithms, which have become incredibly complicated over time, consider hundreds or even thousands of different ranking indicators.
Search engines, however, base their evaluation of a site’s quality and where it should rank on three key metrics:
- Links
- Content
- Website's Structure
Types of SEO we offer
1. On-page SEO
This is refers to the modification on a page’s content, tags, and internal links to raise its search exposure and boost traffic. To put it another way, it’s a technique for optimizing your website so that search engines can better understand what you offer and who to show your products and services to.
2. Off-page SEO
Off page SEO is the term used to describe strategies used to influence your website’s ranks on search engine results pages.
These also contain a number of the fundamental SEO elements that support on-page SEO and aid in website ranking.
3. Technical SEO
Off page SEO is the term used to describe strategies used to influence your website’s ranks on search engine results pages.
These also contain a number of the fundamental SEO elements that support on-page SEO and aid in website ranking.
4. Local SEO
Off page SEO is the term used to describe strategies used to influence your website’s ranks on search engine results pages.
These also contain a number of the fundamental SEO elements that support on-page SEO and aid in website ranking.
General SEO Statistics
- Google currently has over 85% of the search engine market (Statista)
- Google has already received 943 billion searches this year (and counting) (Source: Internet Live Stats)
- Google (+ Google Images) currently holds 91.94% of the total search engine market share, followed by bing, Yahoo!, Baidu, and YANDEX
- 16-20% of all annual Google search results are new (Source: internetlivestats)
- 49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal)
- 70% of marketers see SEO as more effective than PPC (Source: Databox)
- The average content length of the top position Google article contains 1,447 words (Source: backlinko and Ahrefs)
Local SEO Statistics
- 76% of people who search for a local business on their mobile phone visit a related business 24 hours
- 28% of local searches result in a purchase within 24 hours
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site
- 79% of consumers trust online reviews as much as they trust personal recommendations
- 86% of people look up the location of a business on Google Maps
6 Reason why every business needs an SEO
- SEO plays a major role in the consumer buying cycle
A good local SEO means increased engagement, traffic & conversions
SEO Builds Trust & Credibility
Organic Search is Most Often the Primary Source of Website Traffic
- SEO is a long term growth strategy
SEO will be around for long
Looking to outsell your competitors?
